Apple's next flagship, the iPhone 18 Pro, is anticipated to be unveiled this fall, continuing the company's established September release pattern. Historically, Apple announces new iPhone models around the second week of September. For instance, past launches occurred on September 9th and September 12th in recent years. This year, with Labor Day falling late on September 7th, the announcement might shift to the week of September 14th, though an earlier date like September 9th remains possible.

Pre-orders typically open the Friday following the announcement, with the official release date usually set for the subsequent Friday. If the iPhone 18 Pro is unveiled on September 14th, expect pre-orders on September 18th and availability on September 25th. An earlier announcement on September 9th would lead to pre-orders on September 11th and release on September 18th. The expected lineup for this fall includes the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. Notably, the base iPhone 18 model is rumored for an early 2027 release.