Mobile gaming downloads declined worldwide in 2025, but in-app spending remained robust, with players generating $82 billion in purchases. The average player spent $1.62 per download, reinforcing Apple's App Store revenue model even as growth in new users slows.

Apple profits from most digital purchases on the App Store, typically charging up to 30% for in-app transactions. Higher spending per player can boost Apple's services revenue even if download growth slows. Strategy games are seeing particular success, with their long-term progression systems encouraging sustained spending that benefits platform owners.

Gaming plays a central role in Apple's broader services strategy, providing recurring income tied to the company's large installed base rather than new device sales. Apple has expanded gaming capabilities across multiple platforms with Apple Silicon Macs and Metal graphics improvements. The App Store infrastructure becomes more valuable as recurring digital purchases increase, positioning Apple to benefit from the industry's shift toward retention and monetization over pure user growth.