Meta has sold over 7 million Ray-Ban smart glasses in 2025, more than triple the combined sales of 2023 and 2024. This explosive growth comes as EssilorLuxottica reported strong financial results driven by new models including the Meta Ray-Ban Gen 2 and the $800 Meta Ray-Ban Display edition. The partnership between Meta and the eyewear giant now spans both Ray-Ban and Oakley-branded smart glasses.

Meta first entered the smart glasses market in 2021 with Ray-Ban Stories, positioning itself ahead of competitors like Samsung and Google. The company's early bet appears to be paying off handsomely, with 2025 marking its highest-ever revenue from this category. As other tech giants prepare to launch their own offerings, Meta's established presence gives it a significant first-mover advantage in what's becoming an increasingly competitive space.

The smart glasses category is gaining serious momentum, with Lenovo showcasing concepts at CES 2026 and Samsung announcing plans for 2026 releases. While Android XR glasses could challenge Meta's dominance with potentially more advanced features, the company's strong sales trajectory suggests it has captured significant market share early. As more brands enter the fray, Meta's success story will likely influence how competitors approach this emerging wearable technology market.