Meta is reportedly developing an agentic AI assistant designed to take control of Instagram shopping experiences, leveraging its new LLM Muse Spark. Source details reveal internal plans to integrate this tool alongside OpenClaw, aiming to let users guide the bot through their purchases. Analysts note the timing aligns with Meta’s push to prioritize user control, marking a significant shift in how the company engages with its audience.

The potential launch late in 2026 could redefine interactions on the platform while raising questions about AI’s growing role in daily shopping decisions.