Google quietly modified its Google AI Pro pricing model, shifting from fixed message limits to a credit-based quota system. This change applies across all Gemini features within Google apps, with complex prompts consuming substantial portions of available usage. The new system uses rolling five-hour windows with weekly quotas based on prompt complexity.

Users report frustration with the new limits, with some claiming a single prompt can consume around 13% of their quota. Power users report certain Gemini features burning nearly 30% in one go. This approach mirrors Claude's usage-based model, where more demanding tasks consume more credits from a refreshed pool.

Google simultaneously introduced a new $100/month Google AI Ultra plan while reducing its higher-tier pricing from $250 to $200 monthly. The company increased cloud storage for subscribers to 5TB, mitigating some discontent. However, the restricted quota system may push heavy users toward the more expensive Ultra tier.