Apple is widely expected to release its first foldable iPhone this year, generating significant buzz around what the company will actually call it. The naming carries weight—it establishes the product's identity and hints at its market position. Multiple contenders have emerged from speculation and tech commentary, each with distinct branding implications.

iPhone Fold appears most intuitive but faces a critical obstacle: Samsung has owned the "Fold" naming since launching their foldable devices in 2019. Daring Fireball's John Gruber argues that product names should convey feeling rather than function—he contends you name for connotation, not description. This reasoning has led some to favor iPhone Duo, emphasizing the dual-screen nature of the device.

iPhone Ultra borrows from Apple Watch Ultra's positioning of premium durability and high cost, though it risks feeling misaligned with a foldable form factor. iPhone Folio leverages Apple's existing "Folio" branding from iPad accessories, suggesting elegance and utility. The author notes that whatever Apple ultimately chooses, the name will quickly become standard in consumer language once the product exists.