HeadlinesBriefing favicon HeadlinesBriefing.com

iPhone Duo: Why Apple's Foldable May Ditch 'Fold' Name

9to5Mac •
×

Apple's first foldable iPhone launching this fall may be called 'iPhone Duo' instead of the commonly expected 'iPhone Fold' name. The speculation comes from 9to5Mac editor Chance Miller, who argues Apple typically avoids naming schemes popularized by competitors like Samsung and Google.

Miller points to Apple's history of distinctive branding - from 'spatial computer' for Vision Pro to 'Apple Intelligence' for AI features - as evidence the company won't simply adopt the 'Fold' moniker. Recent design leaks showing the foldable resembling an iPad mini when opened have strengthened his conviction that 'iPhone Duo' better captures the device's dual nature as both phone and tablet.

With rumors suggesting a price approaching $2,000, the 'Duo' name could help justify combining iPhone 17 Pro Max and iPad mini capabilities into one device. The name also follows Apple's recent trend of playful branding, as seen with the new MacBook Neo. While this remains speculation, Miller's analysis suggests Apple will prioritize differentiation over following industry naming conventions for its entry into the foldable market.