Apple has shared a behind-the-scenes look at "From Earth to Sky," a fashion show in Turkey designed with an iPad Pro and filmed using an iPhone 18 Pro Max. The project was created by German-born designer Bünyamin Aydın to celebrate the 15th anniversary of Turkish fashion brand Les Benjamins.
Aydın's creative process relies heavily on the iPad Pro and Apple Pencil Pro, paired with apps such as Freeform and Procreate. He says the thin, light device and battery life lasting up to two days give him flexibility, noting that it's "the ultimate workstation on the go." For this project, he used Freeform to organize photographs, fabric references, and early designs into mood boards for his team, while Procreate played a central role in designing the three custom-built hot-air balloons featured in the show.
The iPhone 18 Pro Max was used by French filmmaker Neels Castillon to capture the fashion show, including footage shot with custom-built drones carrying two iPhones each. Feeds from the drones come into Castillon's production control center on location, where he reviews footage and makes selections on a MacBook Pro with M4 Max. Its nano-texture display helps reduce glare from the sun overhead.
While the post is intended to promote the technical capabilities of Apple's current product lineup, it also offers a rare look at a creative project few people experience firsthand. Apple says its @apple Instagram account will begin showcasing "From Earth to Sky" starting today, along with a behind-the-scenes video, photos, and further project details.
Source: 9to5Mac · Summarized by HeadlinesBriefing