UK consumer rights group Which? has pushed a class‑action claim that Apple forces iPhone and iPad owners into its iCloud service, alleging a monopoly that lets the company set high prices. The suit, filed in November 2024, argues that iCloud is the only deep‑integrated backup option, tying purchases to device use. This could reshape backup habits for millions and costs.

If the case succeeds, roughly 40 million UK iCloud users might split a £3 B payout, about £77 each. The Competition Appeal Tribunal cleared the lawsuit to proceed, while Apple vows a vigorous defense. The claim hinges on whether iCloud’s default status amounts to unlawful tying under UK antitrust rules. The outcome could force Apple to rethink and open doors for services.

Apple argues users can choose alternatives and that it eases data transfer to any service. Critics say the default iCloud setup pressures users into paid plans. The case, unlikely to reach court until late 2028, may set a precedent for how platform makers handle built‑in services. Until then, iCloud remains the default backup for iOS devices and keep billions tied.