Data brokers profit by harvesting and selling personal information like phone numbers, email addresses, and Social Security numbers to spammers and identity thieves. While Apple's privacy features provide some protection, they cannot undo years of collected data already spread across hundreds of broker databases. The problem affects anyone with an online presence, creating ongoing risks for identity theft and harassment.

Incogni automates the tedious process of removing personal data from over 250 data broker databases. Built by the Surfshark team, the service leverages privacy laws like GDPR and CCPA to demand deletions on your behalf. Users can track progress through a dashboard showing potential exposures, sent requests, and completed removals across US, UK, EU, and Canadian databases.

The service offers immediate benefits: fewer robocalls, reduced spam texts, and lower identity theft risk. 9to5Mac readers receive exclusive pricing starting at $16.58 monthly for the Standard plan, with annual options at $99.48. Family plans cover up to five people, while the Unlimited tier handles custom removal requests from most websites. Use code 9TO5MAC at checkout.

For consumers overwhelmed by manual opt-out processes, Incogni provides a practical solution to regain digital privacy control without spending months contacting brokers individually.