It seems scarcely credible that companies can legally sell personal data without consent in the US. While tools like Apple’s App Tracking Transparency help reduce future data collection, they can’t erase existing exposure. Data brokers compile sensitive details—location history, purchase patterns—from apps and websites, often via vague terms like ‘share data with partners.’ These profiles are sold to marketers or scammers, risking spam, robocalls, or identity fraud.

Removing data manually is tedious: each family member must submit separate requests to hundreds of companies, with complex forms and no guarantees. Data brokers continuously refresh databases, making opt-outs temporary. Incogni automates this process, handling requests for entire families across 200+ brokers. By repeatedly contacting databases, it ensures data stays offline, reducing spam and scam risks.

A 55% discount on Incogni’s annual Family & Friends plan (protecting up to five members) is available via code ‘9to5mac’. The service includes a 30-day refund guarantee, making it risk-free. Unlike DIY efforts, Incogni’s automation saves hours and provides ongoing protection.

The FTC warns about data broker practices, emphasizing consumer rights to delete information. While legal frameworks exist, Incogni bridges the gap between theory and practice, offering a scalable solution for modern privacy concerns.