Netflix has refreshed its iPhone app, debuting a vertical video feed dubbed "Clips" alongside a streamlined navigation bar. The update, rolled out today in the US, UK, and several other markets, replaces the old “New & Hot” tab with dedicated “Search” and Clips tabs, positioning personalized highlights at the forefront of the mobile experience for viewers seeking quick content choices everywhere soon.

At the top of the interface, the navigation bar now expands to show more options, while the bottom tab bar drops the former “New & Hot” slot for a concise search function. Clips acts as a personalized highlight reel, letting users add titles to "My List," share clips via text or social media, or dive into genre‑based recommendations without endless scrolling for users.

Netflix says the redesign is just the beginning of its vertical‑video strategy, promising future additions like podcasts, live programming, and genre‑specific collections. The new iPhone experience will arrive in more countries over the coming months, bringing a faster, more intuitive interface to millions of subscribers worldwide who have grown accustomed to the decade‑old TV app design in the digital era.