The Electronic Frontier Foundation (EFF) launched a new campaign dubbed “Encrypt It Already,” pushing tech giants to enhance user data protection. The EFF specifically targets companies like Apple, urging them to implement end-to-end encryption more broadly. The campaign also calls for stronger default privacy settings across various platforms to better safeguard user data.

The EFF's initiative stems from concerns about insufficient encryption practices. They want companies to deliver on prior encryption commitments and give users more control over their data. The campaign specifically mentions Apple's need to deliver interoperable end-to-end encryption for RCS messages, a feature that Apple has committed to.

Apple is also urged to offer app-specific AI permissions to block AI access to secure chat platforms. This echoes warnings about AI agents accessing secure messaging apps. Recent beta updates suggest the official launch of RCS encryption might be imminent, potentially addressing some of the EFF's concerns in the near future.

Ultimately, this campaign highlights the ongoing struggle to balance privacy with technological advancements. As AI and messaging evolve, the EFF's push for stronger encryption emphasizes the need for companies to prioritize user data security. Expect to see further discussions and developments in the coming months regarding these crucial security features.