The Electronic Frontier Foundation (EFF) has launched an "Encrypt It Already" campaign, urging tech companies, including Apple, to enhance end-to-end encryption across their platforms. This push emphasizes the need for stronger privacy measures. The EFF wants Apple to go further than current offerings like Advanced Data Protection, which already encrypts several iCloud data types by default.

The campaign focuses on areas like RCS messaging, where Apple has promised but not yet delivered end-to-end encryption. While iMessage already uses encryption, the EFF believes broader implementation is essential. The non-profit also wants greater user control through per-app permissions for features like Apple Intelligence, allowing users to disable AI in specific apps.

This call to action reflects a growing concern for user privacy in the digital age. The EFF's initiative highlights the tension between tech companies' data practices and user expectations of security. Apple has been steadily increasing its focus on privacy, but faces ongoing pressure to further secure user data.

The EFF is encouraging users to provide feedback to Apple. The organization also suggests that companies promote these new implementations through blog posts, technical papers, and documentation. The goal is to provide transparency and empower users to make informed decisions about their privacy.