Apple has expanded its TV app's autoplaying video previews beyond the traditional top carousel. Users now encounter autoplaying video when browsing the Home tab and Apple TV tab, particularly within new rows like 'Perfectly Imperfect' and 'New Seasons This Spring'. Pausing briefly on a title triggers the preview, a feature previously limited to the main featured titles section. This move aligns Apple with competitors like Netflix and Hulu, which heavily rely on autoplay to drive engagement.

The change offers a more dynamic, content-rich browsing experience but may frustrate users seeking a quieter interface.