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Apple's Siri Revamp Leader May Exit Amid AI Shakeup

9to5Mac •
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Bloomberg reports that Mike Rockwell, the Apple executive overseeing Siri's AI overhaul, has considered stepping back from his role amid recent leadership changes. Rockwell, who previously led the Vision Pro development, was reassigned to revamp Siri after Tim Cook lost confidence in the company's AI efforts.

Rockwell's potential departure comes as Apple's AI strategy undergoes significant restructuring. The executive has reportedly had reservations about reporting to Craig Federighi, Apple's software chief, and desires a larger role in defining the company's product and AI roadmap. Years ago, Rockwell was considered for a position potentially akin to chief technology officer, reflecting Apple's belief in head-worn wearables as a post-iPhone future.

Despite these considerations, Bloomberg notes that Rockwell would be unlikely to leave before completing the Siri upgrade. The development highlights ongoing challenges in Apple's AI division, particularly following the Vision Pro's lukewarm consumer reception due to its price and weight. This leadership uncertainty could impact Apple's competitive position in the rapidly evolving AI landscape.