Apple confirmed it will raise prices on upcoming hardware, citing a global RAM shortage as the primary driver. The admission came during a Wall Street Journal interview with CEO Tim Cook, who called the hikes “unavoidable.” Consumers can expect higher sticker prices across the iPhone, Mac, and iPad lines later this year, though exact figures remain undisclosed.

The price pressure reflects broader supply-chain strains that have forced several manufacturers to reassess component costs. RAM manufacturers report tightened inventories and rising unit prices, prompting Apple to absorb some cost before passing it to buyers. Industry analysts warn that the adjustment could compress margins for competitors who lack Apple’s pricing power, potentially reshaping the premium market.

Podcasters at 9to5Mac highlighted the news in their daily recap, noting that price increases will likely ripple through accessories and service bundles as well. The episode, available across major platforms, also covered Apple’s partnership with Intel on U.S. chip production and rumors of an iPhone Air 2 slated for next year. Listeners now have a clear signal that cost, not just features, will shape upcoming releases.