HeadlinesBriefing favicon HeadlinesBriefing.com

Apple Raises Prices Across Hardware, Services, and Refurbs

9to5Mac •
×

Apple's hardware price increases on June 25 affected MacBook Air (up $200 to $1,299), MacBook Pro, iPad Air, iPad Pro, iPad mini, Mac mini, iMac, Mac Studio, Apple TV 4K, HomePod, HomePod mini, and Apple Vision Pro. The company blamed unprecedented memory and storage cost increases, with CEO Tim Cook citing AI data centers consuming high-bandwidth memory.

Refurbished prices also rose; a 256GB refurbished MacBook Air now costs $599, matching the pre-hike new price. In Japan, iPhone prices increased 8-11% (¥8,000-¥20,000) likely due to yen weakness. U.S. iPhone prices haven't risen yet but are expected to increase with the fall lineup.

Services also got pricier. AppleCare+ for Mac and iPad rose 50 cents monthly ($5 annually). Apple Music increased to $11.99 individual/$19.99 family, citing licensing costs. Apple One Family and Premier tiers rose $2 each.

The increases stem from component shortages, licensing costs, and currency pressure. Customers now pay more across hardware, protection, and services.