Apple released a trailer for Top Dogs, a new two-part Immersive Video series for the Vision Pro. Premiering January 30, it offers a behind-the-scenes look at Crufts, the long-running international dog show. This content aims to showcase the headset's spatial media capabilities.

This release continues Apple's strategy of populating the Vision Pro with exclusive immersive content to drive adoption. Unlike flat video, these experiences leverage the headset's 3D display and spatial audio, creating a more compelling use case for early adopters beyond apps and games.

The move signals Apple's ongoing investment in original spatial media as a differentiator for its mixed-reality platform. Expect more partnerships and original productions as the company works to build a content library that justifies the Vision Pro's premium price and ecosystem.