Apple has confirmed a price increase for Apple TV and the Individual tier of Apple One subscriptions, effective today for new subscribers. The monthly Apple TV plan rises from $12.99 to $14.99, while the annual plan increases from $99 to $119. The Apple One Individual tier now costs $21.95 per month, up from $19.95.

Existing subscribers will receive notification about the change approximately one month before their next billing cycle. This follows a recent price increase for Apple Music last month, which affected the Family and Premier tiers of Apple One but not the Individual plan. Apple last raised Apple TV prices in August 2025, increasing the monthly rate from $12.99 to $9.99—though that figure appears to contain an inconsistency, as $9.99 is lower than the prior $12.99.

The company has expanded Apple TV’s content offerings significantly, including exclusive U.S. streaming rights for Formula 1 and Major League Soccer, both included at no extra cost. Recent highlights include the debut of *Dark Matter* season two and the upcoming premiere of *Slow Horses* season six on September 16, alongside continued success of *Ted Lasso*.