Apple One subscribers in Europe face higher monthly bills in 12 countries following another round of Apple One Family and Apple One Premier price increases. The latest increases add to the rising cost of Apple's subscription services, potentially changing the value proposition for customers weighing bundles against individual subscriptions.
Apple One Family plan now costs more in Belgium, Bulgaria, Czechia, Denmark, Hungary, Latvia, Malta, Portugal, Slovakia, Slovenia, Spain, and Switzerland. Apple One Premier pricing has increased in Portugal, Spain, and Switzerland. Price increases depend on region; for example, in Spain and Portugal, both tiers cost an additional 2 euros per month. Apple One Individual pricing remains unchanged.
U.S. users also saw price increases on both Apple One Premier and Apple One Family in July 2025, with each tier increasing by $2 per month. Apple One Family jumped to $27.95 and Apple One Premier to $39.95. Apple One Individual prices remained unchanged.
Apple launched Apple One in 2020 to bundle services like Apple Music, Apple TV, Apple Arcade, and iCloud storage. Initial prices were $14.95 for Individual, $19.95 for Family, and $29.95 for Premier. Current costs are $21.95, $27.95, and $39.95, respectively, marking increases of 46.8%, 40.1%, and 33.4% since launch.
Source: AppleInsider · Summarized by HeadlinesBriefing