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Ubisoft Profit Delay Signals Deeper Struggles for French Gaming Giant

Wall Street Journal US Business •
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Ubisoft Entertainment pushed back its return to profitability by a full year, now targeting positive non-IFRS operating profit and free cash flow by March 2028. The Assassin's Creed maker had originally aimed for those milestones by fiscal 2027, but mounting operational pressures forced a retreat. The French videogame group told investors the revised timeline reflects a broader restructuring already underway.

The delay follows earlier warnings that fiscal 2027 targets would be refreshed. Ubisoft has shuttered studios, cut staff, and shelved or postponed several games as it tries to sharpen its portfolio. Post-pandemic lockdowns had initially boosted engagement, but easing restrictions brought fierce competition that squeezed margins and triggered multiple profit warnings.

Investors have already priced in the trouble. Ubisoft's stock has shed nearly 50% over the past 12 months. The extended timeline for breaking even raises questions about whether the restructuring will deliver results fast enough to support the share price.