Salesforce has agreed to acquire customer-engagement platform Braze for approximately $5.66 billion, including debt. The deal expands Salesforce's portfolio in customer engagement and marketing technology. Braze is known for its cross-channel communication platform that helps brands connect with customers through email, push notifications, and in-app messages.
The acquisition aligns with Salesforce's strategy to strengthen its marketing cloud offerings and compete with other major players in the customer relationship management space. Financial terms include about $5.66 billion in total consideration. The transaction is expected to close in the second half of 2024, subject to regulatory approval and customary closing conditions.
Both companies serve thousands of enterprise customers globally, with Braze powering engagement campaigns for major brands across retail, travel, and media sectors.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing