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Campari Forecasts Steady Growth Despite Tariff Headwinds

Wall Street Journal US Business •
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Campari Group has issued cautiously optimistic guidance for 2025, projecting stable sales and earnings growth despite ongoing trade challenges. The Italian distiller expects tariffs and currency fluctuations to continue weighing on performance, though the company remains confident in its ability to navigate these headwinds.

The guidance reflects Campari's resilience in a challenging global market where trade tensions have disrupted supply chains and increased costs for spirits producers. The company's portfolio, which includes brands like Aperol, Wild Turkey, and Skyy Vodka, has helped maintain steady demand despite economic pressures.

While specific growth targets were not disclosed, Campari's tempered outlook signals awareness of persistent trade barriers that have affected the broader beverage industry. The company's performance will be closely watched as a barometer for how luxury spirits brands are adapting to an increasingly complex international trade environment.