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Campari Hits Sales Target Amid Aperitif Strength

Wall Street Journal US Business •
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Davide Campari-Milano has reaffirmed its sales-growth target for 2026, driven by strong demand for its aperitif brands, which compensated for a slump in its U.S. bourbon business. The Milan-listed company reported 2.5% organic sales growth in the June quarter, reaching €869 million, slightly exceeding analyst expectations.

For the first half of the year, Campari’s sales increased by 2.7% to €1.51 billion. The company’s core aperitifs segment saw a robust 4% growth, with other divisions like cognac and tequila also contributing positively. However, the whiskey and rum division experienced a 6% decline, largely due to challenges faced by its Wild Turkey bourbon label in the U.S. market.

Despite these mixed results, adjusted operating profit for the half-year rose by 1.8% to €358 million, while the gross margin improved by 1.5 percentage points to 62.6%. This performance underscores the resilience of Campari's portfolio, particularly its popular aperitif offerings, as it navigates market fluctuations.