Campari shares rose after the Milan‑listed distiller reported a 2.5% on‑year increase in revenue to 869 million euros ($996.5 million) for the quarter through June, slightly beating analysts’ estimates. The gain reflects investor confidence in the company’s performance.

The aperitifs division, which accounts for roughly half of group sales and includes the Campari bitter and Aperol, grew 4% over the half‑year. The increase was driven by new ways of serving the brands, such as a ready‑to‑serve Campari Spritz and Aperol Spritz on tap at major music concerts in Italy.

"If you take a stadium full of Bad Bunny fans or Bruno Mars fans or football fans, whoever they may be, if they’re given the opportunity to enjoy an Aperol Spritz, they’ll take it," said Chief Executive Officer Simon Hunt in an interview after the results.

The results helped lift Campari’s share price, underscoring the impact of the Aperol‑focused strategy on the company’s top line.

Analysts noted that the strong aperitifs performance offset softer trends in other segments, and they expect the momentum to continue as the company expands on‑tap offerings at events and launches further ready‑to‑drink innovations.

For the first half of the year, Campari’s total revenue reached 1.73 billion euros, with the aperitifs business contributing about 865 million euros.