Apple is in talks to pay publishers for access to their content to enhance its AI-powered Siri voice assistant. The iPhone maker has approached publishers in recent months, proposing multiyear deals that would provide content to help power Siri AI, expected later this year. Apple has proposed a variable compensation plan with payments when content is used, and discussed a possible nine-figure budget for these payments. Apple declined to comment.

This effort aims to deliver current news and information via Siri, competing with other AI assistants like Google Assistant and Amazon Alexa. The deals could reshape how AI assistants access real-time data.

The move is part of Apple's broader push into generative AI, following similar moves by other tech giants. The proposed deals would give Apple a competitive edge in the AI assistant market.