Olivia Ferney grew up in Ontario among schoolteachers before becoming a sought‑after expert in luxury travel. Now the CMO of Top Tier Travel, she designs itineraries for celebrities, executives and the ultra‑wealthy, guiding them to private jets, villas and penthouses.

Ferney has also turned TikTok into a powerful platform, amassing nearly half a million followers with her signature ‘cool’ style. She keeps high‑net‑worth clients engaged while showcasing the brand’s opulent offerings.

In her first four months, she launched a marketing strategy that generated more than 100M views and produced over $4M in added sales. She expanded the affiliate network to over 1,500 partners, streamlined corporate partnerships, and boosted efficiency across the company.

Holding an MBA from the University of Western Ontario, Ferney blends data‑driven tactics with creative flair. Her success story showcases how targeted social media can elevate a luxury brand’s reach and revenue.