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New Slang: 'Search It Up' Replaces 'Google It'

New York Times Top Stories •
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The phrase 'Google It' is becoming outdated, with younger generations opting for 'search it up' to describe the act of looking for information online. This linguistic shift reflects the evolving nature of internet research and the increasing ubiquity of search engines beyond Google.

While Google remains a dominant force, its name has transitioned from a verb to a proper noun for many. The rise of alternative search engines and the general ease of accessing information have contributed to this change. Gen Z and younger millennials are more likely to use phrases like 'search it up,' 'look it up,' or even 'yeet it' (a more informal, meme-driven term) when referring to online searches.

This linguistic evolution highlights how technology shapes our language. As new platforms and methods emerge, the way we talk about them adapts. The shift from 'Google It' to 'search it up' signifies a broader trend of language evolving to encompass the diverse digital landscape of the 2020s.