Spotify stock jumped 2.7% in premarket trading after the company announced another subscription price increase. The Premium plan will move from $11.99 to $12.99 per month in the United States, Estonia, and Latvia, an 8.3% bump that takes effect in February. The move follows similar increases in other markets as Spotify pushes to monetize its growing user base.

Investors cheered the decision, betting that higher average revenue per user will fund content deals and product improvements. Management says the adjustment reflects the value Spotify delivers and supports continued investment. It’s a familiar playbook for streaming services, which have raised prices steadily as they mature and compete for exclusive podcasts and music rights.

Subscribers in affected markets will receive emails explaining the change ahead of their February billing dates. The company says occasional pricing updates help deliver the best experience and benefit artists. Watch for how customers react, as price sensitivity could test loyalty. Rivals like Apple Music and Amazon Music may face pressure to follow suit or highlight their own pricing.