Spotify is increasing subscription prices in the US for the third time in less than three years. The Individual Premium plan will rise from $11.99 to $12.99 per month, while Student, Duo, and Family plans see similar hikes.

The company cites ongoing investments in content and artist support as justification. Spotify plans to notify existing users via email before applying new rates at their next billing cycle. New customers will see updated pricing immediately.

This latest adjustment continues a trend of more frequent price changes after over a decade of stability. International markets like Estonia and Latvia are also affected. Analysts expect continued upward pressure on streaming service costs as competition intensifies.