Apple shares jumped as much as 1.6% after a Bloomberg report revealed plans to transform Siri into a deeply integrated chatbot. Codenamed "Campos," the new assistant would replace the current interface on iPhones, iPads, and Macs, offering conversational abilities to compete with OpenAI and Google.

This move marks Apple's formal entry into the generative AI race, a space where it has lagged behind rivals. Investors see the pivot as a critical update to a core product, potentially driving future device upgrades and services revenue by making its ecosystem more intelligent and interactive.

Full chatbot capabilities are expected to debut at the WWDC conference in June, with a release slated for September alongside new operating systems. The initial iOS 26.4 update will include a non-chatbot Siri enhancement, setting the stage for the more transformative change later in the year.