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Porsche records steepest sales drop since 2009

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Porsche reported its sharpest sales decline since 2009, with global deliveries slipping by double‑digits in the latest quarter. The German automaker blamed the shortfall on the absence of a traditional petrol version of its best‑selling Macan SUV and a slowdown in China, its fastest‑growing market, across Europe and North America.

Without a gasoline‑engine Macan, Porsche left a gap for buyers who prefer conventional powertrains, a segment still sizable in many regions. Meanwhile, Chinese consumers have shifted toward electric models, curbing demand for the brand’s internal‑combustion offerings. The dip threatens Porsche’s goal of sustaining double‑digit growth and could pressure profit margins.

Analysts expect Porsche to accelerate development of a petrol Macan for the remainder of the year while expanding its electric lineup to recapture Chinese interest. Investors will watch quarterly updates for signs of a rebound, and whether the brand can offset the slump with higher‑margin models such as the 911 as competition intensifies in the luxury segment.