Porsche delivered 122,306 cars in the first half of the year, down from 146,391 in the same period last year, marking a 16% decline across all markets. The German luxury sports‑car maker cited the end of the gasoline‑powered 718 line, stronger sales of the all‑electric Macan in 2025, and the loss of U.S. tax incentives for electric and hybrid vehicles as key drivers.

North America, Porsche’s largest sales region, saw deliveries fall 13% to 37,712 units, while China experienced a sharp 32% drop to 14,501 vehicles, reflecting ongoing market challenges. In overseas and emerging‑markets, deliveries slipped 18% to 24,877 cars, with the Middle East conflict contributing to the decline.

The slump signals tighter demand for luxury models amid shifting regulatory and economic conditions. Investors will watch how Porsche balances its electric portfolio against traditional offerings as it seeks to stabilize growth and navigate regional market volatility.

Business leaders note that the company’s strategy must adapt to changing incentive landscapes and geopolitical risks to maintain its premium positioning.