Last year Porsche AG delivered 10% fewer cars, the sharpest decline since 2009. The drop stems from weak demand for electric models and a steep slump in China, where the brand has long relied on premium sales. Executives warn that the trend could erode market share in the coming years.

China accounts for roughly a third of Porsche’s global sales, so a 15% contraction there translates into a sizable hit. Meanwhile, the company’s electric lineup, including the Taycan, has struggled to match the performance of rivals like Tesla and Lucid, leaving Porsche scrambling to refine its strategy in the future.

Analysts predict Porsche will accelerate its battery‑cell partnership with CATL and push more affordable models to regain traction. Investors will watch quarterly earnings for signs of cost cuts and a rebound in China. If the company fails to adapt, luxury automakers could seize the gap left by Porsche in 2025.