Porsche delivered 279,449 cars globally in 2025, a 10% drop from the prior year. The Macan remained the top seller with 84,328 units, while the 911 set a new delivery record at 51,583. North America stayed the largest market with 86,229 deliveries, holding steady year-over-year.

A pivotal shift occurred in Europe, where electrified vehicles (plug-in and fully electric) outsold pure combustion models for the first time, capturing a 57.9% share. This milestone reflects Porsche's expanding three-pronged powertrain strategy, with fully electric models reaching 22.2% of global deliveries—hitting the upper end of its target range.

Sales declined sharply in China (-26%) due to luxury market challenges and intense EV competition. Looking ahead, Porsche plans to phase out combustion-engine 718 and Macan models, focusing on its 'value over volume' strategy and expanding customization programs to meet demand for individualized vehicles.