LVMH's Watch Week in Milan showcased key launches from its luxury brands. Bvlgari unveiled a rose-gold Maglia Milanese Monete Secret Watch, tapping the host city's style. TAG Heuer reintroduced a tide indicator in its £6,700 Carrera Chronograph, adding a retro complication to its core model line.

Zenith presented a rose-gold Defy Skyline Tourbillon Skeleton, its first skeletonized model in the Royal Oak-inspired collection. Daniel Roth, another LVMH-owned brand, debuted a skeletonized Extra Plat, showcasing its acclaimed guilloché craftsmanship. Louis Vuitton focused on travel watches, including a platinum world-timer with miniature enamel painting.

The event underscores LVMH's strategy to elevate its watch portfolio beyond fashion. Brands like Gérald Genta and Tiffany & Co. also featured, with Tiffany releasing a limited 60-piece chronograph. For investors, the launches signal a push into higher-margin complications and mechanical innovation, competing directly with traditional Swiss watchmakers.