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Watchmakers Invest in Factories Amid Downturn

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Watchmakers are making bold investments in factory infrastructure as they navigate a challenging market environment. Brands like LVMH are focusing on vertical integration, a strategy they believe will pay off in the long run despite current economic headwinds. This move indicates a commitment to controlling their supply chains and enhancing production capabilities.

The luxury watch industry is also seeing a significant shift in leadership, with LVMH recently holding an annual showcase in Milan. This event aimed to bolster their watch division, which has been lagging behind other sectors within the conglomerate. The executive shuffle suggests a strategic realignment to boost performance and market presence.

Meanwhile, Breguet is using its anniversary year as a "stress test" for its strategic direction. Under the leadership of Gregory Kissling, the brand is leveraging this milestone to identify and address strategic gaps. Such introspection is crucial as luxury brands face increasing competition and evolving consumer preferences.

In the gemstone market, Paraíba tourmaline has emerged as a standout performer, with prices increasing more than 15 times faster than gold. This surge is driven by factors including lockdowns, land invasions, and heightened demand from luxury fashion houses. The rapid growth of Paraíba tourmaline underscores the volatile nature of the luxury gemstone market and its potential for high returns.