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Humanitix scales up with Melbourne show, keeps charity focus

Financial Times Companies •
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Adam McCurdie and childhood friend Josh Ross launched Humanitix in 2016 after a modest charity bingo in Wagga Wagga showed a ticketing platform could double as a fundraising engine. Their model adds a modest surcharge to each ticket and redirects the proceeds to vetted charities, aiming to turn the billions of tickets sold annually into a steady stream of donations now.

Last month the company processed 120,000 tickets for the Melbourne International Flower & Garden Show, a milestone for a firm still dwarfed by Live Nation and Ticketek. Revenue has more than tripled since 2021, reaching $14mn in 2024, while donations total A$20mn. SNS Insider projects global ticketing sales to hit $107bn by 2032, leaving ample room for a socially‑driven player.

Humanitix competes with Eventbrite and Moshtix on the self‑service tier, winning lower‑fee contracts at venues like Denver’s National Western Center. Its non‑profit status removes pressure from private equity and shareholders, allowing features such as accessibility tools for visually impaired buyers. The firm has expanded into North America and the UK, and the founders insist it will stay a charity‑focused enterprise.