The Women's T20 World Cup in England can successfully run alongside the football World Cup, according to ICC chief executive Sanjog Gupta. Despite concerns about competing for attention, ticket sales have already reached 220,000 - surpassing the previous tournament record and approaching the target of 300,000 attendees.

Friday's match at Edgbaston drew encouraging crowds, though the ground wasn't completely full. Old Trafford expects around 8,000 spectators for Saturday's double header featuring Ireland versus Scotland and Australia against South Africa. Unlike the 2017 50-over Women's World Cup, this edition uses larger venues across the UK, creating more capacity but also more seats to fill.

England's emphatic 87-run victory on Friday provided a boost, with Danni Wyatt-Hodge smashing an unbeaten 105 from 63 balls. The opener described feeling goosebumps from the crowd support and hopes viewers will be inspired to attend live matches. Tickets remain available for Sunday's marquee India-Pakistan clash at Edgbaston.

The tournament's scheduling strategy appears sound, with strong attendance figures demonstrating cricket's ability to draw audiences even during football's global showcase. England's commanding win and Wyatt-Hodge's explosive batting have created momentum heading into the weekend's pivotal matches.