UFC champion Max Holloway, a future Hall-of-Famer, stakes his claim as the most deserving BMF titleholder in a new BBC Sport interview. The commemorative 'baddest man on the planet' belt, awarded to Jorge Masvidal and Justin Gaethje since 2019, has seen its most iconic moment under Holloway. At UFC 300, he landed a defining blow with one second left, pointing to the ground to force a final exchange that secured victory.

Holloway, 34, first used the gesture against Ricardo Lamas in 2016 and repeated it against Dustin Poirier last year, becoming the first BMF title defender. His coaches dislike the tactic, preferring he circles away, but Holloway insists it makes him feel 'alive'. Fans and fighters mimic the gesture, with Oliveira even training for it.

Holloway has codified rules: the winner calls the 10 seconds, cannot shoot or clinch, and the loser must oblige.