West Bromwich Albion have appointed former midfielder James Morrison as their permanent head coach following a successful interim stint. After Eric Ramsay's dismissal in late February, Morrison took charge and guided the Baggies to a 10-game unbeaten run, securing Championship safety despite a two-point deduction for financial violations. His leadership transformed the team's performance, with four wins, six draws, and one loss under his guidance, including a crucial victory over Watford that initially seemed to secure their position before the penalty.

Morrison's tactical adjustments, such as reverting to a 4-4-2 formation, improved defensive stability (seven clean sheets in eight games) and attacking efficiency. Chairman Shilen Patel praised his role in uniting the club during a crisis, stating, 'He embodies what this club is about.' The decision solidifies Morrison's 19-year association with the club, ensuring continuity as they prepare for the final game against Sheffield Wednesday. His calm demeanor and authenticity resonated with fans, contrasting with previous managerial turmoil.