The Football Association has commissioned a Universal Music Group company to create original anthems for both the men's and women's FA Cup tournaments. This move aims to elevate the competition's atmosphere, mirroring the grand entrance music heard in the Champions League. It's a direct attempt to enhance the spectacle of England's historic knockout cup.

The decision reflects a broader trend in football to commercialize and globalize its brand identity. By adding a consistent, broadcast-ready soundtrack, the FA hopes to make the FA Cup more distinctive for international audiences. This could influence how the tournament is presented on television and in stadiums.

Fans will hear these new anthems during the walk-out and pre-match build-up starting next season. The ultimate test will be whether the music resonates with supporters or feels like a manufactured addition to a competition already steeped in tradition. The FA's gamble on audio branding is now in play.