Manchester United confirmed a partnership with Amazon Prime for All or Nothing covering the 2026-27 season. United become the fourth Premier League club after Arsenal, Tottenham and City. The deal includes a record access fee for any similar documentary. Filming starts in pre‑season, covering men’s, women’s and academy squads, and fans will glimpse training drills and the integration of new signings.

Chief communications officer Toby Craig said opening doors now lets supporters worldwide see behind the scenes of a club that means a lot to many. Access will extend to Old Trafford dressing rooms, Carrington training ground and daily operations. Coaches discuss squad rotation plans for congested fixtures. The series follows Amazon’s expansion from the NFL’s Arizona Cardinals in 2016 to football, ice hockey and rugby union.

The move mirrors Manchester City’s upcoming four‑part series on Pep Guardiola’s final two seasons, slated for a summer launch in the UK and Ireland. By joining the All or Nothing franchise, United aim to boost brand visibility and attract sponsorship dollars ahead of a campaign that could reshape their domestic and European ambitions. The exposure could also influence transfer market perception.

United’s entry into the series underscores the growing commercial synergy between football and streaming platforms. By granting unprecedented access, the club banks on heightened fan loyalty and new revenue streams, while competitors watch the model’s success. The documentary will debut alongside City’s series, offering a rare side‑by‑side look at two of England’s biggest rivals.