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Manchester United Joins Amazon All or Nothing in Record Deal

BBC Sport European Football •
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Manchester United will feature in Amazon Prime's All or Nothing documentary series for their 2026-27 campaign, marking the latest Premier League club to embrace behind-the-scenes filming. The Red Devils join Arsenal, Tottenham and Manchester City in partnering with the streaming giant, with production access starting during pre-season preparations at Carrington.

United have secured a record access fee for the documentary, though exact figures remain undisclosed. The series promises unprecedented access to players and staff across the men's, women's and academy teams, from the Old Trafford dressing room to training facilities. This represents a significant commercial move as the club seeks to rebuild its global profile under new ownership.

Chief communications officer Toby Craig said opening the club's doors allows fans worldwide to see behind the scenes of what he called one of football's most storied institutions. The timing coincides with United's ongoing transition period, as new investment aims to restore the club's competitive edge.

Amazon's football expansion continues with Pep Guardiola's final Manchester City seasons also set for release this summer. United's participation signals their intent to leverage media partnerships for commercial growth while the team works to return to title contention.