At Zapier, the enterprise marketing team uses ChatGPT Work to reduce lead funnel drop-offs, build campaign assets, and automate reporting. "We can perform QA/QC on thousands of leads every single month," says Angela Ferrante, Head of Enterprise Marketing. Previously, a single lead review took 35 to 45 minutes. Now, an automated system determines lead problems, patches issues, and quantified impact to seven figures in pipeline handed to sales monthly. "It has transformed how we do work," Ferrante explains.

The system delivers ongoing results including an executive dashboard highlighting recurring issues. Freeing up time, ChatGPT Work allows the demand generation team to be more creative. "Suddenly, the work moves so quickly from ideation to execution," Ferrante says. Reporting is dialed in so the team spends more time doing work instead of analyzing results.

Ferrante sees future potential in always-on loops and a "shared brain" using context from meetings and customer insights. "Work will happen on autopilot, and humans can be the tastemakers."