Meta rolls out paid tiers for Instagram, Facebook and WhatsApp worldwide. Subscribers pay $3.99 for Instagram Plus or Facebook Plus, $2.99 for WhatsApp Plus. New features include profile customization, super reactions, and extended story insights. The move follows a spring test phase and aims to diversify revenue beyond ads.

Meta’s head of product Naomi Gleit said the Plus plans will grow with more fun features. Meanwhile, Meta will test business and creator subscriptions under the umbrella brand Meta One. These experiments will begin in markets like Saudi Arabia, Morocco, Thailand and Bangladesh, expanding the company’s ecosystem of paid services for content creators and businesses and.

Meta One plans target creators and businesses, offering a $14.99 Essential tier that adds verified badges and enhanced link sheets, and a $49.99 Advanced tier that boosts search placement, adds a bold Reels follow button, provides analytics. The Advanced plan also grants scheduling tools and alerts for content reuse, aiming to streamline influencer workflows daily.

Alongside these, Meta will pilot AI‑centric subscriptions under Meta One Plus ($7.99) and Meta One Premium ($19.99). Premium unlocks higher compute for complex queries and richer video and image generation across Meta’s apps. Initial tests launch next month in Singapore, Guatemala, and Bolivia, signaling a shift toward monetizing AI capabilities for power users and creators.