Today is Apple's big September launch event, with the tagline 'Surprise and shine.' The show kicks off at 1:00 p.m. ET / 10:00 a.m. PT, and you can watch it live via Apple's YouTube channel, the Apple TV app, or the Apple Events website. This event marks John Ternus's first major keynote as CEO, and expectations are high.

Rumored products include the iPhone 18 Pro with upgraded cameras, the A20 Pro chip, new colors, and a refined Dynamic Island. The iPhone 18 Pro Max is expected to offer a larger battery and possibly an exclusive camera feature. A first-ever foldable, the iPhone Duo, is also anticipated.

In wearables, the Apple Watch Series 12 will feature an upgraded S-class chip and more health tools, while the Apple Watch Ultra 4 adds new sensors and design tweaks. AirPods 5 are rumored to bring improved Active Noise Cancellation. There's also a chance we'll see new home products like an Apple TV 4K, Home Pad, or Home Pod mini 2, though those may debut in October.

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