New Kroger CEO Greg Foran, former head of Walmart’s U.S. business, is reshaping the grocer to compete on everyday low prices. He has brought in Walmart executives, cut costs, and pressured suppliers—even removing Red Bull from shelves over pricing disputes. Foran says the shift is needed to win back price-sensitive shoppers after years of declining sales and market share loss to Walmart and discounters.

Kroger’s annual profit fell 62% in 2025 to $1.01 billion, and its stock is down 10% over the past year. The chain is moving away from its high-low pricing model, aiming to match Walmart’s everyday low prices, which analysts say are still 5% to 20% lower. Foran, 65, starts his days early with exercise and store visits, having toured over 100 of Kroger’s 2,700 locations.

His aggressive turnaround has unsettled some veterans and drawn board scrutiny, while Walmart’s own price cuts—funded by nearly $3 billion in tariff refunds—intensify competitive pressure.