Apple CEO John Ternus has joined X, marking a rare social media move as he posts a simple "hello" on his first official day in the Apple driving seat. The @johnternus account, launched privately in June 2026, went live publicly on September 1, 2026, and quickly gained traction. Within 35 minutes, the post amassed 748 thousand views, 31 thousand likes, 3.6 thousand retweets, and 5 thousand comments, with 34.6 thousand followers at the time of writing.

This pales in comparison to Tim Cook’s 19.8 million followers, but it’s still early days. Ternus has followed only three accounts so far: Apple, Tim Cook, and Greg Joswiak. Given his lack of prior social media activity, his posts are expected to align with Apple’s corporate tone rather than be bombastic.

It remains to be seen how he will use this new platform moving forward.